FCA banking loyalty
Mobile application on the iOS platform for FCA bank.
The loyalty features of the application allow customers to gather points, buying rewards, and surveys. Interesting features in this app that users will be asked to choose a Character during the onboarding process. Each Character will be connected to a topic (for example safety, saving money, getting a loan). By choosing a Character, the user will start to receive educational content in a snackable and to answer quizzes related to the Character’s story. It’s possible to change Characters to access different quizzes and unlock different badges.
My contribution to this project was:
- Desk research
- High-fidelity mockups
- Illustrations
Onboarding: Every person chooses a character to get personalised offers and information.
Surveys: one of the gamification parts of the application, that allows users to get more points
Duels: All users can choose a friend to start a duel with, the winner gets points and additionally can win a new badge
