Loyalty iOS application for a St James shopping mall

This application has to increase the number of customer visits to St. James Mall. In this project, the primary catchy functions for the visitors are, e.g., mobile parking tickets and smart parking, which allow users to easily find a car, shopping list creator, or store navigation.

The loyalty features of the application allow customers to gather points by scanning receipts, visiting the mall (turned-on geolocation allows entering count and sending personal push notifications), taking part in surveys, attending mall events, and more. Users can buy rewards using the collected points. The loyalty part includes tiers available.

To encourage customers to frequently visit the mall and use the app, gamification was added to the product. Examples include badges, small games, leaderboards, and duels. UX design is based on the existing loyalty management program of the provider company with the correction from my side.

My contribution to this project was:
- Competitor analysis
- Desk research
- High-fidelity mockups
- Illustrations