A modular platform that allows you to easily incorporate advanced promotion strategies and rewarding schemes into your customer engagement tactics.

https://www.comarch.com/trade-and-services/loyalty-marketing/loyalty-cloud/
 

This product is a new cloud web application based on an enterprise product with the most common loyalty functionality, new user experience, and renewed UI based on a company design system.

The main goal was to find out which functions the users use most frequently and create a light loyalty management app that at the same time would have a wide range of tools. There are many core functions that allow marketing specialists to easily define and manage personalized loyalty programs as well as incorporate advanced promotion strategies and rewarding schemes. The main functions are a dashboard to track KPIs, segment creator, rewards catalog, and scheme creator. promotions creator, tiers, and customer enrollment identifier. The main challenge was to re-evaluate and redesign complicated functions that marketers use in their day-to-day jobs and build an intuitive interface to help them do their jobs easier and faster. Therefore, I've spent a lot of time gathering information about how people use the product as well as what needs and frustrations they have.

My contribution to this project was:
- Desk research
- User research
- Wireframes
- High-fidelity mockups and prototype
- Defining the company design system based on the product